Question 1

What exactly does w2 Labs do?

Accepted Answer

We're an AI Enablement Studio — we guide small and mid-sized businesses on their entire AI journey. From trainings and workshops to strategic audits, technical implementation, and ongoing optimization.

Question 2

Who is w2 Labs for?

Accepted Answer

For small and mid-sized businesses (SMBs) that want to use AI but don't know where to start. Or that already have concrete automation ideas and are looking for someone to implement them.

Question 3

What does 'AI Enablement' mean?

Accepted Answer

Enablement means empowerment. We don't just build systems — we make sure your team understands what the AI does and why. This makes you independent and able to evolve your AI capabilities long-term.

Question 4

Where is w2 Labs based?

Accepted Answer

We work remotely and serve clients across Germany. Workshops can take place on-site or digitally — whatever works best for you.

Question 5

What does a typical project look like?

Accepted Answer

We start with a free discovery call. Then we go through our four stages together: Understand (workshops), Analyze (audit), Build (implementation), and Scale (optimization). You decide where we start.

Question 6

Do I have to start at step 1?

Accepted Answer

No! If you and your team are already AI-savvy and know exactly what you need, we jump straight to implementation. The stages are a recommended path, not a mandatory program.

Question 7

How long does a typical project take?

Accepted Answer

That depends on the scope. A workshop takes 1-2 days, an audit 1-2 weeks, an implementation 2-8 weeks. Many clients start with a small project and then expand step by step.

Question 8

What does it cost to work with you?

Accepted Answer

Every project is different, so we don't list fixed prices. After a free discovery call, we'll create a transparent, custom quote based on the scope of your project — no hidden costs.

Question 9

Are there ongoing costs?

Accepted Answer

Only if you want them. After implementation, you can run the systems yourself. We optionally offer a support and optimization contract, but there's no obligation.

Question 10

Is the discovery call really free?

Accepted Answer

Yes, 100%. 30 minutes via video call, no strings attached. We'll look together at whether and how AI makes sense for your business.

Question 11

What tools and technologies do you use?

Accepted Answer

We work with n8n (workflow automation), Claude (AI content and analysis), fal.ai (image/video generation), and various APIs and integrations. Everything on our own infrastructure, no vendor lock-in.

Question 12

Do I need specific software or infrastructure?

Accepted Answer

No. We build on your existing infrastructure or provide our own. All you need is a browser and internet access.

Question 13

Is it GDPR-compliant?

Accepted Answer

Yes. We operate our own infrastructure, process data in a GDPR-compliant way, and don't use tools that share data uncontrollably with third parties.

Question 14

How do we communicate during a project?

Accepted Answer

Via Slack, email, or video call — whatever works best for you. We adapt to your existing communication channels.

Question 15

What do I need to contribute as a client?

Accepted Answer

Your expertise about your business and processes. We need access to relevant systems and a point of contact who can make decisions.

Question 16

Do I get a dedicated contact person?

Accepted Answer

Yes. At w2 Labs, you work directly with the founders — no interns, no rotating account managers.

Frequently Asked Questions

What exactly does w2 Labs do?

Who is w2 Labs for?

What does 'AI Enablement' mean?

Where is w2 Labs based?

Still have a question?